Masha Tatianina← All work

Federal Home Loan Bank (FHLB)

Office of Finance Modernization

//Product strategy & design

FHLB's internal and member-facing systems were fragmented across multiple portfolios, creating inconsistent experiences for member financial institutions and slowing product delivery.

Role
UX Strategy & Product Lead
Engagement
6 months to first value
Process
01

Build Trust

  • In-person client engagement and discovery to build relationship from day one
  • Build credibility and momentum by delivering visible results early and on schedule
  • Run Ways of Working (WoW) sessions to build relationship with on-shore and off-shore delivery teams to build cross-functional partnership
02

Build a System

  • Evangelize for and build a new design/component library (0-1), to cut design-to-engineering handoff time
  • Create cross-portfolio design consistency and align system to organizational brand language
  • Turn the design system into strategic value for the modernization effort by facilitating demos and communicating value to leadership
03

Build Strategy

  • Continuously partner with the client and leadership to connect UX strategy to organizational goals as a business imperative for future state of the modernization effort
  • Run tests and studies to validate design strategy assumptions and align stakeholders and teams to the strategy objectives
04

Deliver Value

  • Build out a mature Figma-based design system with over 30 responsive and accessible component
  • Establish the design system as important capability to the modernization effort
  • Deliver over 6 products within 6 months period of engagement
4 financial modules & 2 full-scale dashboardsValue in 6 months30+ Accessible Components
Shipped product

Modules and dashboards in delivery

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Note: images are low quality because the underlying content could not be shown.

Impact & Outcomes
  • +Long-term and short-term product strategy adopted by leadership.
  • +Shipped 6 products in 6 months across 4 modules and 2 dashboards.
  • +0-to-1 component library of 30+ reusable, accessible components.
  • +Value delivery and client trust re-established after a stalled program.