Federal Home Loan Bank (FHLB)

Office of Finance Modernization

//Product strategy & design

FHLB provides member financial institutions such as Barclays and BoNY with financial products and services. It needed to modernize internal and member-facing systems into a cohesive brand language with a markedly better user experience.

Role
UX Strategy & Product Lead
Engagement
6 months to first value
Process
01

Build trust

  • Built credibility and momentum by delivering visible results early and on schedule.
  • Partnered across team positioning as a strategic partner to the client's priorities.
02

Build a system

  • Evangelized for and built a mature design system, cutting design-to-engineering handoff time across portfolios.
  • Led the governance and standards so the system could enforce consistency across on-shore and off-shore teams.
  • Turned the design system into strategic value for the modernization effort.
03

Build strategy

  • Connected UX strategy up to leadership and portfolio level as a business imperative to the future state of the system.
  • Introduced new processes leaning into research and discovery for prioritization of future work against the modernization roadmap.
04

Deliver value

  • Converted a stalled effort into an ongoing delivery process within 6 months.
  • Established the design system as an important capability to the modernization effort.
  • Earned trust and executive-level approval by delivering value on time and within budget.
20+ Figma prototypesOn-shore & off-shore team4 financial modules & 2 full-scale dashboardsValue in 6 months
Impact
Products shipped
6 in 6 months
Component library
30+ accessible components
Pain points identified
20+
  • Long-term and short-term product strategy adopted by leadership.
  • Shipped 6 products in 6 months across 4 modules and 2 dashboards.
  • 0-to-1 component library of 30+ reusable, accessible components.
  • Value delivery and client trust re-established after a stalled program.