Masha Tatianina← All work

Department of Defense

DesignOps across 11 offices

//Research, design, empower

A Department of Defense program needed to scale UX support across 60 global engineering teams, but had limited budget for a larger UX effort and low product adoption rate.

Role
Product Manager & Lead UX Strategist
Engagement
1.5 years engagement
Process
01

Inverse user focus

  • To understand how to improve adoption rate, interviewed developers within 60 product teams stationed across 11 offices across the world.
  • Conducted information user interviews to understand UX maturity and level of support needed.
  • Conducted heuristic evaluation of existing products.
  • Created user personas and a prioritization matrix.
02

Identify gaps

  • Created an affinity map of all feedback to synthesize in MS Whiteboard.
  • Identified 10 insights through 800+ data points.
  • Built a strategy identifying high-priority / high-impact to low-effort wins for the team.
03

Prioritize & focus

  • Activated hands-on projects ranging from user research to UX design embedding within 4 product teams to provide immediate support.
  • Created dashboard prototypes and mockups for apps built in Qlik and Tableau.
  • Provided personalized training to ensure continued success for the team after close-out.
04

Deliver value

  • Created templates, how-to guides, facilitated hand-offs, and over 5 training workshops for engineering teams across the department.
  • Created style guides and platform-agnostic UX best practices for internal teams.
  • Facilitated workshops for external UX teams illustrating lessons learned and winning scenarios to expand reach and influence.
60+ user interviewsUnder 40% product adoption at startLaunched 6 products
Qlik apps

Dashboards designed for engineering teams

Click a screen to bring it to the front

Note: images are low quality because the underlying content could not be shown.

Impact & Outcomes
  • +Over 40% product adoption and democratization of UX across the department.
  • +Increased UX maturity across 60 product teams.
  • +Improved accessibility and team visibility and effectiveness.